Rapid Performance is a mobile DPF cleaning and EGR software solution business based in Portsmouth. The business had existing Google Ads with a 3rd party agency but wasn’t quite getting the results they had hoped for the spend they were outlying monthly.

The goal

Having built a successful B2C business through Google advertising efforts, founder Dan looked to secure retained contracts B2B by targeting businesses using fleet vehicles to add retained work to the bottom line of the business revenue whilst also marketing to generate more sales B2C in preparation for employing new staff and scaling the business. 

It was the task of the Goliath team to produce a strategy that met both of these demands as we partnered with Rapid Performance on their journey of growth.

The Strategy: Stage 1.Website and landing page development

The Goliath team conducted thorough keyword research within a 30-mile radius of Portsmouth, establishing search queries and keywords most popular with searchers looking for DPF and EGR service solutions. 

We then designed and built a website to serve Google search demand as efficiently as possible creating a core website and landing pages for niche search queries, going above and beyond the competitions set-up to stand out and rank above anyone in the local 30-mile radius.

Google PPC Results

Stage 2. Google Pay per click advertising

Having established the most relevant keywords and built a website and landing pages that most effectively serve the customer inquiry, the Goliath team produced a Google marketing campaign to generate website traffic. 

Due to the quality of landing page experience and the relevance on the landing page in relation to the keywords we were bidding on with Google our campaigns. 

The Goliath team saved on Rapid performance on the cost of pay-per-click campaigns with an efficient bid strategy and generated a hugely successful campaign.

Results

Facebook Ad Results After 1 Month

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Before working with Goliath we struggled with our digital marketing funnel set up by a previous supplier and weren’t getting consistent work. Since working with Goliath that has changed! Very happy with our service.