Changes Clinic is a leading surgical and non surgical Skin clinic based in Portsmouth. The business has been established since 2013 and has a reputation for offering leading professional skin services.

The Brief

Having established a website and successfully run SEO campaigns for many years, Changes already had a strong digital marketing presence.
The services that required TLC on the marketing front were:
Mole & Lesion Removal
Laser Hair Removal
Varicose Vein Treatment
Our Goal? Increase enquiries and provide a consistent flow of new business from customers for the services.

The Solution

First we segmented the services into demand and market size. Laser hair removal is a luxury and a service we could see from Google keyword research that had far more online demand.
Mole Removal and Vein treatments had far less of a demand, however the search intent to buy behind these services would be much higher due to the nature of the service.

Google Ad Results

Results FB Ads (1 Month)

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Changes Clinic


Before working with Goliath we struggled with our digital marketing funnel set up by a previous supplier and weren’t getting consistent work. Since working with Goliath that has changed! Very happy with our service.