Clintons, a chain of 250+ stores in the UK, founded in 1968. The brand is known as a market leader in greetings cards, soft toys and other related gift products. Goliath had the pleasure of serving Clintons as they embarked of their first paid social ad campaign in the companies history. The results?.. unrivalled by any other online channel.
Clintons Cards had never before ran Social Media advertisements and due to the pandemic had been forced to close their stores. Clintons tasked the Goliath team to generate online sales through both Facebook and Instagram. And that, we did…
Due to the nature of Clinton’s product range being so diverse with gifting options for everyone, it gave us a huge opportunity to target exact customer profiles providing a wide range of interests and age groups for the variety of products on offer.
The Goliath team segmented audiences by Age, Gender and product interests and marketed gifting ideas for her and gifting ideas for ‘Him and Her’ to 2.5 Million people.
The campaign generated over 200,000 Website clicks, providing us with the data that we needed to remarket relevant products to website traffic and create hyper targeted audiences based on the pools of individuals that showed the best response to our adverts.
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Before working with Goliath we struggled with our digital marketing funnel set up by a previous supplier and weren’t getting consistent work. Since working with Goliath that has changed! Very happy with our service.