Park Christmas are a Nationally recognised Christmas savings fund that help customers spread the cost of Christmas by creating savings plans that provide coupon deals for gifts closer to the festive period with partnered brands.
For over 50 years Park Christmas have helped 2.7 Million families spread the cost of Christmas and plan for an extra special festive season and in 2021 we assisted the brand in acquiring new customers through Social media paid ads marketing.

The Brief

Park Christmas put focus on acquiring new customers during the spring and summer months giving families enough time to start saving for the following Christmas.
We were tasked in supporting influencer content with paid social to generate new sign ups.

The Solution

We partnered with Influencer Marketing agency Influence Network to create family content for Instagram and Facebook.
Once the influencer content had gone live, our paid social team utilised Facebooks targeting ability to market to parents of younger children, making lookalike audiences of customers that had already signed up to savings plans and social users already following Park Christmas over Instagram and Facebook.
Park Christmas Marketing

Results

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Before working with Goliath we struggled with our digital marketing funnel set up by a previous supplier and weren’t getting consistent work. Since working with Goliath that has changed! Very happy with our service.