Ryman Stationery, famously owned by CEO Theo Paphitis. This industry giant boasts 205 UK outlets nation wide in the United Kingdom. Ryman began to focus heavily on Social Media Marketing in 2020.

The Brief

Ryman understood that Social Media presence has become increasingly important and with competitors like WHSmith and Smiggle leading the race for followers, there was no time to stand still. Ryman requested we tasked the Goliath team to increase their following on Instagram, surpassing competitor follower counts and claiming the top spot for Stationary brand Social presence. We had 9 months to make it happen..

The Solution

Create a conversation that can’t be ignored.
Ryman are well followed by Arts and Crafts fans. The demand for materials and crafts tech drives the brand.
By creating a monthly competition and driving traffic to a landing page, we scaled budgets, drove traffic and generated sign ups to the Ryman email list whilst providing brand fans an opportunity to win FREE tech under ‘Win with Ryman’ marketing campaigns.
Ryman Digital Marketing

9 Month Results

Month 0

18,541

106,930

30,196

Month 9

87,700

107,893

34,470

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Before working with Goliath we struggled with our digital marketing funnel set up by a previous supplier and weren’t getting consistent work. Since working with Goliath that has changed! Very happy with our service.