Tails Dog Food are the worlds only Nutritionally tailored dog food provider. The food they produce is backed by science to provide our fury friends with the exact diet plan they require to live a happy healthy life. Factors effecting dietary choices consist of dog size, age, gender and dietary requirements. We marketed this complex nutritional education to Dog owners and secured a healthy result.

The Brief

Tails Dog food were looking to increase their monthly subscription base by using social media marketing to promote doggy influencers posts to a like minded audience. The mission? acquire more sign up to their monthly tailored pet food subscription and make it a profitable marketing activity.

The Solution

Our partner agency Social Network solutions provided influencer content and we provided a strategic paid social campaign to educate their audience and drive traffic.
By running remarketing Ads over Instagram and Facebook to website traffic that influencers had generated, along with creating lookalike audiences of our influencers social media followings and post engagers we were able to capitalise on an engaged audience and drive profitable sign ups to Tails tailored plans.

Results

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Before working with Goliath we struggled with our digital marketing funnel set up by a previous supplier and weren’t getting consistent work. Since working with Goliath that has changed! Very happy with our service.