AI search
AI SEO agency for service businesses
Be the business AI tools recommend
- ChatGPT and Perplexity
- Google's AI answers
- Tracked every month
When customers ask AI who to call
More people now ask ChatGPT or Google's AI answers to recommend a local business. The reply usually names a few. As an AI SEO agency, we work on getting your business named. We write pages these tools can read, trust and quote.
Where people ask
Four places customers ask for a recommendation
Each tool finds and quotes pages in its own way, so we write pages that all four can use.
- 01
Google's AI answers sit above the normal results and draw on pages Google already ranks. Good SEO gets you considered, and a clear answer gets you quoted.
- 02
ChatGPT answers from what it has learned and, when it searches, from live pages. It favours pages that state facts plainly and make clear which business they belong to.
- 03
Perplexity searches every time and shows its sources, so it's the easiest to check. It favours pages that answer one question in full.
- 04
Claude is often asked for advice rather than a name. It recommends a business when a page gives it a reason, like a clear service, area and type of customer.
Pages written so AI tools can quote them
AI tools don't read a page the way a person does. They look for the question, a clear answer and the facts that show who gave it. We build every page in that order.
- One question per page
- The answer in the first line
- Your business name in full
- The town and the service stated
- Facts that can be checked, like prices and areas
- No padding
Example
Q: How long does a boiler service take in Stockport?
The answer, in one line
A: A standard gas boiler service in Stockport takes under an hour. Example Heating works Monday to Saturday and gives the price before the visit.
The question, as a customer types it
Who, where and how to book
What an AI tool does with a question
One question from a customer often becomes several searches inside the tool. That's why several focused pages tend to beat one broad page.
- 01Part 1
- 02Part 2
- 03Part 3
- 04Part 4
It breaks the question down
Ask "should I repair or replace my boiler?" and the tool may look up repair costs, new boiler prices, how long boilers last and the warning signs.
That's four searches, and four chances for your page to be found or missed.
It searches for each part
Each smaller question runs as its own search, and the pages that rank get read. Normal SEO decides whether you're found at all.
A page about repair costs can be found for the cost question. A page about everything tends to be found for nothing.
It reads the pages it finds
From each page it pulls out the facts that answer the question, like a price, a timescale or a warning sign. Plain statements get used and sales talk gets skipped.
So we state things plainly and put your business name next to the facts, so the two travel together.
It names who answered best
The answer is built from the sources it trusts most, and one or two businesses get named. It helps when your site, Google profile and reviews all say the same thing.
We track where you show up in AI answers for the searches that matter to you. That goes in your monthly report.
Example only. The business named is the one whose page answered the question, not the one that ranked first.
- Should I repair or replace my boiler? (the question as asked)
- How much does a boiler repair cost?
- How much does a new boiler cost, fitted?
- How long should a boiler last?
- What are the signs a boiler needs replacing?
- Which local business answers all four clearly?
- Which one gets named in the answer?
Where’s the nearest plumber to me?
- plumber near me
- emergency plumber manchester
- 24 hour plumber m4
- [1]example-plumbing.co.ukNo prices, no coverage list
- [2]example-heating.co.ukContact page only
- [3]yourbusiness.co.ukAnswers the question, with prices
Based on what you’ve asked, I’d recommend Your Business. They cover your postcode, publish their call-out charge, and list emergency cover on the same page.
yourbusiness.co.uk/emergency-plumber-manchester
Illustrative. The business named is the one whose page answered the question, not the one that ranked first.
Scale
More questions than one person could keep up with
A service business can be asked hundreds of different questions across its services and towns. Each one could be a page an AI tool quotes.
Every question listed first
Before anything is written, we collect the questions from search data, from what customers ask on the phone and from the AI tools themselves. That list is the plan.
One page per question
Each question gets its own page, with the answer first and the facts underneath. No page tries to answer two things.
Written for each town
A question asked in Stockport gets a Stockport answer, with the local details that make it true there.
Tracked every month
We track whether you appear in AI answers for your most important searches, and log the changes each month.
Rewritten when answers change
Prices move, services change and the tools start quoting different sources. Pages that drop out of AI answers get rewritten.
The same details everywhere
Your site, Google Business Profile, reviews and listings should all show the same name, services and areas. Mixed details make a business harder to trust.
How it works
From question list to monthly report
- 1
List the questions
From search data, your phone calls and the AI tools. You sign the list off.
- 2
Write the pages
One question per page, answer first, with your business named beside the facts.
- 3
Track the answers
We track where you appear in AI answers for the searches that matter, month by month.
- 4
Report and rewrite
Pages that aren't showing get rewritten, and the report shows which ones.
Measured by whether AI shows you
An AI answer has no normal ranking position. Either your business appears in it or it doesn't, so that's what we track for each search.
- Searches tracked
- Shown in AI answers
- Competitors shown
- Visits from AI tools
Then we look at what it brought in. Visits from AI tools like ChatGPT show up in your analytics, and calls and forms from your site can be tracked.
Your report, search by search
One row per tracked search, showing whether you appeared in the AI answer and how that changed since last month.
- Which searches you appeared for in AI answers, and which you didn't
- Where a competitor appeared instead of you
- What we wrote or rewrote this month, and what's next
Who works on your AI search
Our Manchester team does the AI SEO work in-house. It's the same team that runs our SEO, because both depend on the same pages.
- SEO and copywriting specialist builds the question list, writes each page and tracks where you appear in AI answers.
- Web developer builds the pages and keeps your site quick and easy for AI tools to read.
- Account manager sends your monthly report and answers your questions along the way.
Many of our clients were recommended to us
A lot of our clients were referred by another business. If someone sent you our way, tell us who.
"Really great team to work with. We've seen results since the very first week of working with the guys, and the website looks great now too." Lizzie, Director, Funkeefish
FAQs
AI search questions we get asked
Free SEO audit
Does AI recommend you, or a competitor?
Tell us about your business and the areas you cover. We'll look at where you show up on Google, including its AI answers, and send a free quote.