Social media ads
Facebook ads and paid social agency
Reach new customers and win back lost ones
- Facebook and Instagram ads
- Remarketing
- Lead tracking
Find new customers, then follow them up
Google Ads only reach people who are already looking. Facebook and Instagram ads reach people who'll need you soon, in the areas you cover. They also follow up with people who visited your website and left without getting in touch. As a paid social agency, we plan the ads, run them and show you every enquiry they bring in.
Where the ads run
Two apps, one campaign
Facebook and Instagram are both run by Meta, so one campaign can reach people on both. Each placement suits a different kind of ad.
- 01
Facebook feed and Marketplace, where the audience tends to be older and local. It's where many service businesses find homeowners.
- 02
Instagram feed, Stories and Reels, where an ad has seconds to catch attention. It suits clinics, tuning and any work with a before and after.
- 03
Lead form ads, where Meta fills in someone's name and number for them. For a quick quote, it's often the easiest way to get in touch.
What social ads add to your search ads
Search ads wait for someone to type in what they want. Social ads work before that moment arrives, and after someone has visited and gone quiet.
- Show your business to people who haven't heard of you
- Build interest in a job before people start looking for it
- Bring back people who visited your site and didn't call
- Show real photos and video of your work
Social ads don't replace Google Ads. Used together, more people know your name by the time they search.
YByourbusinessSponsored · Manchester
Your ad creative
Book a call-out
What our paid social work includes
01
Facebook ads
Campaigns aimed at people in the areas you cover, with ads planned for the Facebook feed and Marketplace.
02
Instagram ads
Ads for the feed, Stories and Reels, where photos and short video of your work do the talking.
03
Remarketing
Most people look around before they get in touch. Remarketing shows your ads again to people who visited your website or engaged with your page, so you're still in mind when they're ready.
04
Lead forms and landing pages
Somewhere for every ad to send people, either a Meta lead form or a page on your site built for that ad.
How Meta charges you
Meta's dashboard shows dozens of numbers. Only a few decide whether your ads make money, and they're rarely explained on the first call.
- 01The audience
- 02The ad
- 03The auction
- 04Learning
- 05Ad fatigue
- 06Cost per result
- 07The enquiry
Part 1
It's an auction
Every time someone opens Facebook or Instagram, Meta runs an auction for the space in their feed. Your bid, the quality of your ad and how likely that person is to act all count.
So a good ad shown to the right people costs less per result than a weak one shown to everyone. Targeting and the ad itself are where money is saved.
Part 2
New ads need time to learn
A new campaign spends its first days working out who responds. Costs look high and the numbers jump around. That's normal, and it passes.
Changing the budget or audience during that time makes it start learning again. A lot of wasted spend comes from tinkering with a campaign that was about to settle.
Part 3
Ads wear out
Show the same ad to the same people too often and it stops working. Meta calls this frequency. You'd call it people getting tired of seeing you.
So we plan new ads in batches and swap them in before the old ones wear out.
Part 4
What you pay for
Meta charges for the ads themselves, straight from your own account. We charge a monthly management fee. The two are kept separate.
If costs start to climb, you'll see it in your account, and we'll change the ad or the audience before you need to ask.
- A better ad shown to the right people costs less, so targeting and the ads get most of our time
- New campaigns look expensive for a few days, and changing them too early costs more than waiting
- Ads wear out, so new ones are planned in batches and swapped in on a schedule
How we work
Six things we get right
Most of it isn't exciting. It's the steady work that turns a campaign from one that runs into one that pays.
Audience
Your areas come first
A service business works within a set area, so your audience starts with the towns and postcodes you cover. Interests come second.
The ads
New ads, planned in batches
Photos, short videos and the words on them, planned ahead and rotated before they wear out. We can use your own photos and video, or send someone to shoot them. You approve every ad.
The page
A page that matches the ad
The ad says one thing and the page it opens says the same, with a form and a number on it. Sending social traffic to a homepage wastes budget.
Learning
Left alone while it learns
A new campaign is usually given time to settle before we change it, because every change restarts the learning.
Tracking
Enquiries tied to their ad
Meta's tracking tools and a tracked number can trace each call, form or message to the ad and audience behind it.
Budget
Spend that fits your diary
Budget is set against what a job is worth and how many you can take on. It goes up when you want more work and down when you're busy.
How it starts
Live in three steps
- 1
The brief
What you sell, who buys it and what a job is worth. Then a free quote.
- 2
The build
Audiences, ads, landing pages and tracking, all set up first.
- 3
Go live
Ads switched on, left to learn, and your first report at the end of the month.
Measured in enquiries and what each one cost
Reach, likes and video views are Meta's numbers, and they help us read a campaign. What matters to you is enquiries, and what each one cost.
- Enquiries counted
- Cost per enquiry
- Messages logged
- Calls and forms
With tracking set up, calls, forms and messages can be traced to the ad behind them. You pay us a management fee, and your ad spend goes straight to Meta.
Your monthly report, in the same shape each time
Every enquiry the ads brought in, with the ad and audience it came from and what it cost.
Every month
Enquiries this month—
Cost per enquiry—
Ad spend, from your Meta account—
Which ad, which audience—
New ads this month—
How often people saw each ad—
- Which ads and audiences brought in enquiries, and which didn't
- Which ads went live, which were retired, and why
- What's planned for next month, so you can have your say
Ad spend is taken from your own Meta account, so you can check our numbers against Meta's whenever you like.
Case studies
Social campaigns we can show you
Google reviews · From businesses whose social ads we run · 4.9 stars from 28 Google reviews
Reviews from our clients
“I had been tuning cars remotely for years through word of mouth. Since having my website built I have tuned cars in Korea, Africa and Singapore directly through website enquiries.”
Samuel
Owner · Samuel Tuned
Client reviews · click one to feature it
The people who run your social ads
As a Facebook ads agency, we run every campaign in-house with our own Manchester team. Nothing is handed to a freelancer.
- PPC and social ads manager plans your audiences and ads, then runs the campaigns day to day.
- Web developer builds the landing pages your ads send people to.
- Account manager sends your monthly report and is the person you speak to.
Lots of our social clients were referred
Social ads are often the service a client asks about after seeing what they did for someone they know.
"We have worked with Goliath across Google, social media, content creation and website development, and we have changed our online presence completely." Tasha, Sapphire Garage
18:20
DbDave, business owner
Message
Where we work
Social media ads from Manchester
We're based in Manchester and run Facebook and Instagram ads for businesses across the UK.
FAQs
Social ads questions we get asked
Enough to test properly. We start with a budget that lets Meta learn who responds, then put more behind what works. We'll suggest a starting figure with your free quote.
No. We focus on Facebook and Instagram, where social ads work best for the service businesses we work with.
No. We run ads only. If you post on your own pages, the ads work alongside that.
Boosting shows a post to more people, with little control over who or what happens next. We run campaigns with targeting, testing and tracking, set up to bring in enquiries.
Yes. Our Google Ads service can run alongside your social ads, so you reach people before they search and when they do.
Free quote
Want to find the customers search can't reach?
Tell us what you sell and who buys it most often. We'll come back with how we'd run your ads and what it would cost.