Subscription Sign-Ups for a Direct-to-Consumer Pet Food Brand
Social campaigns for a personalised dog food subscription, measured on sign-ups rather than likes.
Challenge
A subscription brand lives or dies on the cost of each new customer. Every campaign had to be traced back to a sign-up, not to reach or engagement.
Approach
Paid social campaigns across Facebook and Instagram, built to bring new customers onto their personalised dog food subscription plans rather than to chase reach.
Result
A 3.8x return on ad spend. £8,000 a month in spend returned £30,400, with the subscription revenue recurring after that.
£8,000 a month in ad spend returning £30,400, with the subscription revenue recurring after that.
Orders from social media ads
Subscription sign-ups matched to Meta, against the spend in the same window.
A positive result for our subscription service. A knowledgeable team that understood the objectives clearly and achieved the results we were looking for.
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