Affiliate Sign-Ups for a National Bookmaker
Affiliate campaigns where every pound was tracked to a registered account and nobody paid for effort.
Challenge
Betting affiliate marketing pays on sign-ups and nothing else. Traffic that doesn't register costs money and earns none, so targeting and tracking had to be right from the first day.
Approach
Affiliate advertising placed across social media tipsters, with every partner tracked to the accounts they actually registered rather than the traffic they sent.
Result
3,000 new app downloads, each one traceable to the tipster and the creative that produced it.
App downloads from tipster affiliates, with every sign-up tracked back to the partner behind it.
App sign-ups
Registered accounts attributed to affiliate partners across the period.
A great affiliate partner, with consistent results each quarter.
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