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Goliath Marketing
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Ryman
Stationery and office supplies · UK wide

Retail Social Campaigns for a Stationery Chain

Social campaigns for a national stationery retailer, timed to the back-to-school and office peaks.

The Ryman site
ClientRyman
SectorStationery and office supplies
LocationUK wide
Working together2021 to 2022
Monthly ad spend£0
Headline result800%+ social growth
01

Challenge

Stationery sells in bursts: back to school, the new financial year, Christmas. The job was to get the right products in front of the right people in those windows, without wasting budget in the quiet months between.

02

Approach

We ran a run of competitions across Meta and Instagram over twelve months, built to grow the Instagram following rather than chase one-off reach.

03

Result

The Instagram following went from 12,500 to more than 80,000 inside twelve months.

Result0%

The Instagram following grew from 12,500 to more than 80,000 over twelve months of competitions.

2021 to 20220%

Social media growth

Followers gained
Cost per follower
Competitions run
Service · Social media ads

What social media achieved

The creative we ran on Meta and TikTok, and what each piece delivered.

Social media ads
Ad 1
Meta · Creative
Ad 2
Meta · Used
Ad 3
Meta · In
Ad 4
Meta · Campaigns
0 new followers
AudienceParents and office buyers, UK. Retargeted around each seasonal peak.
OfferPrize competitions, entered by following and sharing.
CadenceA new competition each month, tied to the retail calendar.

An amazing result for the business, putting us ahead of competitors' social standing. Really enjoyed working with the Goliath team. A knowledgeable group that we will be working with again in future.

Byron R.Marketing director · RymanGoogle review · 5 stars

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