Paid Social at Scale for a High Street Retailer
National paid social campaigns for one of Britain's best-known card and gift retailers.
Challenge
A retailer with hundreds of stores and seasonal peaks that arrive on a fixed calendar. Campaigns had to land in the right weeks, for the right audiences, with spend that could be justified store by store.
Approach
Meta ad campaigns across Facebook and Instagram. We built a sales funnel that remarketed to customers at every level of their interaction with the website, with messaging pitched to exactly where they stood in the sales cycle.
Result
Over £500,000 in new revenue, and the first online revenue the retailer had ever made from paid media.
Online sales over their busiest festive period, and the first revenue paid media had ever produced for them.
Increase in online sales
Social media ads (Meta).
A profitable partnership that resulted in the launch of new products and some really high sales figures through our website during festive periods.
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