International Vehicle Tuning Lead Generation
Achieved worldwide exposure and bookings from Singapore to India.
Challenge
Samuel Tuned hand-calibrates ECU and TCU files for six BMW engine families, across four different software platforms, for customers who never set foot in a workshop. The old site described all of that on a handful of generic pages, so an engine, a platform and a specific car were competing for the same rankings instead of each having a page of their own.
Approach
A page for every engine family and every software platform, written by hand rather than templated, so each one could rank on its own. Paid social pointed at those pages rather than a generic landing page.
Result
Enquiries arriving directly through the website from Korea, Africa and Singapore, and over £5,000 a month in sales from organic traffic alone.
A month in sales from organic traffic, from a customer base that now spans three continents.
Monthly sales from organic search
Orders traced to organic search, in the client's own reporting.
What the website achieved
The site we designed and built, and what changed when it went live.
What SEO achieved
Where they rank now, and the organic traffic that followed.
Over 60 hand-written pages covering six BMW engine families and four software platforms, each indexed on its own.
I had been tuning cars remotely for years through word of mouth. Since having my website built I have tuned cars in Korea, Africa and Singapore directly through website enquiries.
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FAQs
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