Paid Media Behind an Online Meat Retailer's Influencer Campaign
The paid media behind a fitness food brand's influencer campaign, judged on orders, not reach.
Challenge
Attention is cheap. Influencer content gets watched, but the question was whether it sold hampers. Every partnership needed a way to trace an order back to the post that caused it.
Approach
Paid social remarketing built on the traffic the influencers brought in. Anyone who watched the content or landed on the site was retargeted until they ordered, and spend followed the creative that sold rather than the creator with the biggest following.
Result
A 20% increase in customer acquisition through influencer content, with every order traceable to the post that caused it.
Stronger brand recognition, and a 20% lift in sales through the social channel.
Increase in social customer acquisition
Orders matched to social, against the twelve months before.
We've enjoyed working with Goliath and it's been a great partnership. Over the last year, outreaching and boosting paid media campaigns to support influencer content. A really successful campaign.
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