Full-Funnel Growth for a Performance Tuning Workshop
Every stage of the funnel built and run for a Manchester performance tuning workshop: ads, socials, the website, SEO, the CRM and the AI that answers enquiries.
Challenge
Bespoke ECU remapping is a considered purchase — a car owner has to trust the workshop before they hand over the keys, and that trust has to be built before the phone even rings.
Approach
A rebuilt site fast enough to hold a browsing car owner, a page per marque and per stage underneath it, then Google Ads and Meta pointed at those pages. Every enquiry lands in a CRM that answers it in under a minute, with Claude drafting the overnight ones for the director to send at eight.
Result
A month in booked work, on £4,000 of ad spend and a booking calendar that stays full.
Monthly revenue
Booked job value against ad spend, in the workshop's own reporting.
What the website achieved
The site we designed and built, and what changed when it went live.
What the CRM system achieved
The system we set up so no enquiry, quote or booking gets lost.
Enquiries arriving overnight, answered whenever someone got to them.
Most enquiries land in the evening, when the workshop is shut. They sat in an inbox until someone had a free hand the next day, and by then the car owner had already messaged three other tuners.
Average time from enquiry to first reply, built and run by us.
What SEO achieved
Where they rank now, and the organic traffic that followed.
A page per marque and per stage, written around the workshop's own dyno work rather than one generic remapping page.
What Google Ads achieved
What went in, what came out, and the searches that made the phone ring.
Cost per tracked phone or form enquiry from search, across the whole account.
What the AI integration achieved
The assistant we trained on their business, and what it handles on its own.
Goliath have been our marketing partner for many years, helping us navigate the ever changing tuning industry. We have pivoted our offering to BMW, built ecommerce offerings, and seen great results.
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FAQs
BeforeYou ask.
The questions every owner asks on the first call. If yours isn't here, ring us and ask it.