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Arnold Hearing Specialists
Hearing clinic · Wiltshire, England

Enquiry Growth for a Multi-Branch Hearing Clinic

Search, social, website, SEO and CRM built for a multi-branch hearing clinic.

The Arnold Hearing Specialists site
ClientArnold Hearing Specialists
SectorHearing clinic
LocationWiltshire, England
Working togetherSince 2026
Monthly ad spend£0
Headline resultFive clinics on one booking system
01

Challenge

A hearing clinic with several branches needs each location to rank on its own terms, and enquiries tracked branch by branch, not lumped together.

02

Approach

A page per clinic and per condition rather than one location list, so each branch ranks on its own town, with search and social pointed at those pages and a CRM that keeps every appointment attributed to the branch that took it.

03

Result

Result0

Clinics running from a single booking system, each ranking on its own town.

2026 to now0

Clinics running on one booking system

Booked appointments against ad spend, taken from the CRM.

Clinics on one system
Cost per appointment
Appointments booked
Service · Website development

What the website achieved

The site we designed and built, and what changed when it went live.

Website development
New site, desktop
New site, mobile
9:41
PageSpeed score0
Load time0.0s
Visit to enquiry0.0%
Service · CRM systemsCRM systems

What the CRM system achieved

The system we set up so no enquiry, quote or booking gets lost.

The scenario

Five clinics, five diaries, and no way to tell which one an enquiry belonged to.

Every branch kept its own appointment book and its own phone. An enquiry for one town could be answered by another, patients were double-booked across sites, and nobody could report on a single branch's performance.

The CRM system we built
One diary across five clinicsEvery branch's availability visible in a single booking system
Enquiries routed to the right townEach enquiry matched to the nearest clinic with a free appointment
One place for every enquiryCalls, texts, web forms and social messages land in a single tracked pipeline
Follow-ups that happen on timeAftercare and re-test reminders scheduled per patient, per clinic
Reporting branch by branchAppointments, sources and revenue split by clinic rather than lumped together
Built from the same kit. This client’s modules:Yellow = built · grey = not needed
PipelineBuilt
Enquiry to fitted aid
AutomationsBuilt
11 sequences
Unified inboxBuilt
Calls, texts, web and social
Quotes & paymentsBuilt
Sent, tracked, chased, paid
Booking calendarBuilt
Five clinics, one diary
ReportingBuilt
By clinic, source and stage
ReviewsBuilt
Requested after every fitting
MembershipsBuilt
Aftercare plans, built in
Response time

Average time from enquiry to first reply, built and run by us.

New enquiryText and email inside five minutes, routed to the nearest clinic
Hearing test bookedConfirmation, what to expect, reminder the day before
Aid fittedAftercare schedule created and the first check-up booked
Two years since last testRe-test reminder to the patient and a task for that clinic
Service · SEO

What SEO achieved

Where they rank now, and the organic traffic that followed.

SEO
hearing test wiltshire
arnoldhearingspecialists.com › hearing-testFree Hearing Test Wiltshire | Five Local ClinicsA full hearing assessment at your nearest clinic, with same-week appointments and no obligation to buy anything…
Position 0 · was 0
Organic sessions, monthly
KeywordPosition beforePosition afterChange
Hearing test wiltshire00+0
Ear wax removal near me00+0
Hearing aids devizes00+0
Tinnitus clinic wiltshire—0new

A page per clinic and per condition, so each branch ranks on its own town rather than competing with the other four.

Service · Social media ads

What social media achieved

The creative we ran on Meta and TikTok, and what each piece delivered.

Social media ads
Ad 1
Meta · Creative
Ad 2
Meta · Used
Ad 3
Meta · In
Ad 4
Meta · Campaigns
Audience
OfferA free hearing test with no obligation, booked straight from the ad.
CadenceNew creative each month, one clinic and one condition at a time.
Service · Google Ads

What Google Ads achieved

What went in, what came out, and the searches that made the phone ring.

Google Ads
Ad 1 · SponsoredFree Hearing Test | Five Wiltshire Clinicsarnoldhearingspecialists.com › hearing-test
Ad 2 · SponsoredEar Wax Removal | Same Week Appointmentsarnoldhearingspecialists.com › ear-wax-removal
Ad 3 · SponsoredHearing Aids Fitted Locallyarnoldhearingspecialists.com › hearing-aids
Cost per appointment

Cost per tracked appointment booking from search, across all five clinics.

What people searchedCalls
hearing test near me0
ear wax removal wiltshire0
hearing aids near me0
tinnitus specialist0

We have rebuilt our website and booking system, operating across all five of our clinics and multiple clinicians. We are working on paid media to increase conversions now our online foundations are in place.

Ian A.Arnold Hearing Specialists

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