Patient Enquiries for a CQC-Registered Aesthetics Clinic
Search, social, website, SEO and AI-driven enquiry handling for a CQC-registered aesthetics clinic in Portsmouth.
Challenge
Aesthetics is a trust-led purchase in a heavily regulated space — the site and its ads have to establish CQC credibility before a patient will book a consultation.
Approach
A site built to carry the CQC registration and the practitioner's credentials above the fold, treatment pages written one per procedure so each ranks on its own, and search and social pointed at those pages. AI handles the out-of-hours questions that would otherwise sit unanswered until morning.
Result
In laser hair removal bookings inside the first month of the campaign going live.
Laser hair bookings in the first month
Bookings attributed to search and social in the first month, in the clinic's own reporting.
What the website achieved
The site we designed and built, and what changed when it went live.
What SEO achieved
Where they rank now, and the organic traffic that followed.
A page per treatment rather than one price list, each written to answer what a patient asks before they book a consultation.
What Google Ads achieved
What went in, what came out, and the searches that made the phone ring.
Cost per tracked consultation booking from search, across the whole account.
What the AI integration achieved
The assistant we trained on their business, and what it handles on its own.
Really impressed with the results. We had a record breaking laser hair revenue month in our first month, and we have since worked on website development and all of our online marketing channels with Goliath.
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FAQs
BeforeYou ask.
The questions every owner asks on the first call. If yours isn't here, ring us and ask it.