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CJL Car Keys
Auto locksmith and vehicle security · Kent, England

Full-Service Growth for an Auto Locksmith

Search, social, website, SEO, CRM and AI enquiry handling for a Kent-based auto locksmith and vehicle security specialist.

The CJL Car Keys site
ClientCJL Car Keys
SectorAuto locksmith and vehicle security
LocationKent, England
Working togetherSince 2024
Monthly ad spend£0
Headline result£0+ a month turnover
01

Challenge

Vehicle security and locksmith work is often needed in an emergency, so the business needs to rank, load fast and pick up the phone the moment someone's locked out or lost a key.

02

Approach

A site that loads in under a second on a roadside phone signal, a page for every make and every town covered, and search and social pointed at those pages. A CRM answers inside a minute and AI picks up the calls that come in at two in the morning.

03

Result

Result£0+

A month in turnover, from a business that only started trading online in 2024.

2024 to now£0+

Monthly turnover

Completed job value against ad spend, taken from the CRM.

Turnover
Cost per enquiry
Jobs completed
Service · Website development

What the website achieved

The site we designed and built, and what changed when it went live.

Website development
New site, desktop
New site, mobile
9:41
PageSpeed score0
Load time0.0s
Visit to enquiry0.0%
Service · CRM systemsCRM systems

What the CRM system achieved

The system we set up so no enquiry, quote or booking gets lost.

The scenario

Emergency calls arriving at every hour, answered whenever someone reached the phone.

A locked-out driver rings three auto locksmiths and books the first one to answer. Missed calls were the whole business walking away, and nobody could tell which ads had produced the jobs that did land.

The CRM system we built
Answered before anyone elseEvery call, text and form logged and responded to inside a minute
No missed call left deadA missed call triggers an automatic text back with a booking link
Jobs routed by postcodeEach enquiry matched to the van nearest it and the next free slot
Quotes chased without anyone rememberingEvery quote followed up until it is booked or closed
Revenue traced to its sourceReporting that ties each completed job back to the ad or search behind it
Built from the same kit. This client’s modules:Yellow = built · grey = not needed
PipelineBuilt
Call to completed job
AutomationsBuilt
14 sequences
Unified inboxBuilt
Calls, texts, web and social
Quotes & paymentsBuilt
Sent, tracked, chased, paid
Call trackingBuilt
Recorded, tied to its source
ReportingBuilt
Source, stage, revenue
ReviewsBuilt
Requested after every job
MembershipsNot needed
Not needed
Response time

Average time from enquiry to first reply, built and run by us.

New enquiryText and email inside 60 seconds, task for the office
Missed callAuto text back with a booking link and an ETA
Out of hoursAI answers, qualifies the vehicle, holds the slot
Job completedInvoice, review request and a spare key reminder
Service · SEO

What SEO achieved

Where they rank now, and the organic traffic that followed.

SEO
car key replacement kent
cjl-carkeys.co.uk › car-key-replacementCar Key Replacement Kent | Cut & Coded At The RoadsideLost every key? We cut and code a replacement at the roadside across Kent, usually within ninety minutes, for a fraction of main dealer prices…
Position 0 · was 0
Organic sessions, monthly
KeywordPosition beforePosition afterChange
Car key replacement kent00+0
Auto locksmith maidstone00+0
Ford key programming near me00+0
Spare car key cut and coded—0new

A page per make and per town covered, so a driver searching from the roadside lands on the exact service rather than a homepage.

Service · Social media ads

What social media achieved

The creative we ran on Meta and TikTok, and what each piece delivered.

Social media ads
Ad 1
Meta · Creative
Ad 2
Meta · Used
Ad 3
Meta · In
Ad 4
Meta · Campaigns
AudienceDrivers across Kent, targeted by postcode and by the makes we can code at the roadside.
OfferA spare key cut and coded for less than the main dealer, quoted from the ad.
CadenceNew creative each month, one make at a time.
Service · Google Ads

What Google Ads achieved

What went in, what came out, and the searches that made the phone ring.

Google Ads
Ad 1 · SponsoredCar Key Replacement Kent | 90 Minute Responsecjl-carkeys.co.uk › car-key-replacement
Ad 2 · SponsoredLost Car Keys? Cut & Coded At The Roadsidecjl-carkeys.co.uk › lost-keys
Ad 3 · SponsoredSpare Key From £120 | All Makes Codedcjl-carkeys.co.uk › spare-keys
Cost per lead

Cost per tracked phone or form enquiry from search, across the whole account.

What people searchedCalls
car key replacement near me0
auto locksmith kent0
lost car keys no spare0
ford key programming0
Service · AI integrationAI integration

What the AI integration achieved

The assistant we trained on their business, and what it handles on its own.

23:42
CCCJL Car Keys
Message
Website chat · out of hours
Of enquiries arrive out of hours
Handled without a human
Average first reply
Handles itselfAI chat widgetAI call handlingAI-driven CRM
Hands to a personAnything about an existing job or complaintQuotes outside the standard rangeAnything it is not sure about, with a summary
Trained on the make and model coverage list and the roadside pricing. Every conversation is logged against the enquiry in the CRM.

Great team to work with. Me and my business partner took the leap from full time work to self employed, and Goliath have been with us every step of the way. Our growth is a result of the team's efforts.

ChrisCJL Car Keys

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