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Essex Tuning
Vehicle tuning and security · Essex, England

Enquiry Growth for a Mobile Tuning and Security Specialist

Search, social, website, SEO, CRM and AI enquiry handling for a mobile ECU tuning and vehicle security specialist in Essex.

The Essex Tuning site
ClientEssex Tuning
SectorVehicle tuning and security
LocationEssex, England
Working togetherSince 2019
Monthly ad spend£0
Headline result£0 a month in revenue
01

Challenge

Mobile ECU tuning depends on trust and proximity — customers want an IMI-qualified technician nearby who they've found before choosing anyone else.

02

Approach

A site built to carry the IMI qualification and the security accreditations before anything else, a page per service and per town covered, and search and social pointed at those pages. The CRM answers inside a minute and AI handles the evening enquiries.

03

Result

Result£0

A month in booked work, from tuning and security jobs across Essex.

2019 to now£0

Monthly revenue

Booked job value against ad spend, taken from the CRM.

Revenue from marketing
Cost per enquiry
Jobs booked
Service · Website development

What the website achieved

The site we designed and built, and what changed when it went live.

Website development
New site, desktop
New site, mobile
9:41
PageSpeed score0
Load time0.0s
Visit to enquiry0.0%
Service · CRM systemsCRM systems

What the CRM system achieved

The system we set up so no enquiry, quote or booking gets lost.

The scenario

Tuning enquiries and security callouts arriving down the same phone line.

A remap booking and a stolen-vehicle security job need completely different responses, but both landed as a missed call and a voicemail. Nothing was tracked, and urgent security work sat behind routine enquiries.

The CRM system we built
Urgent work jumps the queueSecurity callouts flagged and routed ahead of routine tuning bookings
One place for every enquiryCalls, texts, web forms and social messages land in a single tracked pipeline
Routed to the right dayEach job matched to the next free slot in the area the van is already covering
Quotes chased without anyone rememberingEvery quote followed up until it is booked or closed
Revenue traced to its sourceReporting that ties each booked job back to the ad or search that produced it
Built from the same kit. This client’s modules:Yellow = built · grey = not needed
PipelineBuilt
Tuning and security, separately
AutomationsBuilt
13 sequences
Unified inboxBuilt
Calls, texts, web and social
Quotes & paymentsBuilt
Sent, tracked, chased, paid
Booking calendarBuilt
Routed by postcode
ReportingBuilt
Source, stage, revenue
ReviewsBuilt
Requested after every job
MembershipsNot needed
Not needed
Response time

Average time from enquiry to first reply, built and run by us.

New enquiryText and email inside 60 seconds, task for the office
Security callout flaggedPushed to the top of the queue with an ETA to the customer
Quote sent, no replyFollow-up message, then a call task
Job completedInvoice, review request and a security check reminder
Service · SEO

What SEO achieved

Where they rank now, and the organic traffic that followed.

SEO
mobile remapping essex
essextuningltd.co.uk › mobile-remappingMobile Remapping Essex | IMI Qualified, We Come To YouCustom ECU remapping at your home or workplace across Essex, written by an IMI-qualified technician on the driveway…
Position 0 · was 0
Organic sessions, monthly
KeywordPosition beforePosition afterChange
Mobile remapping essex00+0
Ghost immobiliser essex00+0
Van remapping chelmsford00+0
Imi qualified remapping—0new

A page per service and per town covered, so a search for a remap in one town does not compete with the same page in the next.

Service · Social media ads

What social media achieved

The creative we ran on Meta and TikTok, and what each piece delivered.

Social media ads
Ad 1
Meta · Creative
Ad 2
Meta · Used
Ad 3
Meta · In
Ad 4
Meta · Campaigns
AudienceCar and van owners across Essex, targeted by postcode rather than by interest.
OfferA free vehicle security check with every booked remap.
CadenceNew creative each month, alternating between tuning and security work.
Service · Google Ads

What Google Ads achieved

What went in, what came out, and the searches that made the phone ring.

Google Ads
Ad 1 · SponsoredMobile Remapping Essex | IMI Qualifiedessextuningltd.co.uk › mobile-remapping
Ad 2 · SponsoredGhost Immobiliser Fitted | Thatcham Approvedessextuningltd.co.uk › ghost-immobiliser
Ad 3 · SponsoredVan Remapping | Better MPG, More Torqueessextuningltd.co.uk › van-remapping
Cost per lead

Cost per tracked phone or form enquiry from search, across the whole account.

What people searchedCalls
mobile remapping essex0
ghost immobiliser near me0
van remapping essex0
ecu tuning chelmsford0
Service · AI integrationAI integration

What the AI integration achieved

The assistant we trained on their business, and what it handles on its own.

23:42
ETEssex Tuning
Message
Website chat · out of hours
Of enquiries arrive out of hours
Handled without a human
Average first reply
Handles itselfAI chat widgetAI call handlingAI-driven CRM
Hands to a personAnything about an existing job or complaintQuotes outside the standard rangeAnything it is not sure about, with a summary
Trained on the vehicle coverage list, the security accreditations and the pricing bands. Every conversation is logged against the enquiry in the CRM.

Louis has worked with me since 2019, a year after I launched the business. The team have complete management of my online presence across multiple service offerings. I recommend the guys to every business owner I meet.

MaxEssex Tuning

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