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Sapphire Garage
Vehicle repair centre · Ancoats, Manchester

Full-Service Marketing for a Vehicle Repair Centre

Every service Goliath sells, built and run for Manchester's leading independent vehicle repair centre.

The Sapphire Garage site
ClientSapphire Garage
SectorVehicle repair centre
LocationAncoats, Manchester
Working togetherSince 2025
Monthly ad spend£0
Headline result110% growth in online enquiries
01

Challenge

An independent vehicle repair centre competing for insurance and fleet work needs a full marketing stack, not just ads, to prove it can be trusted with anything from a hatchback to a supercar.

02

Approach

A rebuilt site with a page per repair and per make, booking straight from the page, and a CRM that keeps insurance, fleet and retail work in separate pipelines. Search and social point at the repair pages, and AI answers the enquiries that arrive after the shutters are down.

03

Result

Result0%

Growth in online enquiries, from sixty-two a month to a hundred and thirty.

2025 to now0%

Growth in online enquiries

Tracked online enquiries against the twelve months before, taken from the CRM.

Online enquiries
Cost per enquiry
Average job value
Service · Website development

What the website achieved

The site we designed and built, and what changed when it went live.

Website development
New site, desktop
New site, mobile
9:41
PageSpeed score0
Load time0.0s
Visit to enquiry0.0%
Service · CRM systemsCRM systems

What the CRM system achieved

The system we set up so no enquiry, quote or booking gets lost.

The scenario

Insurance, fleet and retail work all landing in the same inbox.

Three very different kinds of customer arrived through one email address and one phone line. Fleet jobs got treated like walk-ins, insurance work went unchased, and nobody could say what any of it was worth.

The CRM system we built
Three pipelines, not oneInsurance, fleet and retail work tracked separately, each with its own stages
One place for every enquiryCalls, texts, web forms and social messages land in a single tracked inbox
Bay capacity that is actually visibleBookings written against real bay availability rather than a paper diary
Quotes chased without anyone rememberingEvery estimate followed up until it is approved or closed
Revenue traced to its sourceReporting that ties each completed job back to the ad, search or referral behind it
Built from the same kit. This client’s modules:Yellow = built · grey = not needed
PipelineBuilt
Insurance, fleet and retail
AutomationsBuilt
16 sequences
Unified inboxBuilt
Calls, texts, web and social
Quotes & paymentsBuilt
Sent, tracked, chased, paid
Booking calendarBuilt
Written against bay capacity
ReportingBuilt
Source, stage, revenue
ReviewsBuilt
Requested after every job
MembershipsBuilt
Service plans, built in
Response time

Average time from enquiry to first reply, built and run by us.

New enquiryText and email inside 60 seconds, task for the front desk
Estimate sent, no replyFollow-up message, then a call task
Extra work found on the rampPhoto and quote to the customer, approved before the work goes ahead
Job completedInvoice, review request and the next service reminder
Service · SEO

What SEO achieved

Where they rank now, and the organic traffic that followed.

SEO
car repairs ancoats
sapphiregarage.co.uk › car-repairsCar Repairs Ancoats | Independent Garage, ManchesterServicing, MOT, diagnostics and bodywork from an independent garage in Ancoats, with photo updates from the ramp and payment from your phone…
Position 0 · was 0
Organic sessions, monthly
KeywordPosition beforePosition afterChange
Car repairs ancoats00+0
Garage manchester city centre00+0
Mot ancoats00+0
Fleet servicing manchester—0new

A page per repair and per make rather than one services list, so each job type ranks on the search that describes it.

Service · Social media ads

What social media achieved

The creative we ran on Meta and TikTok, and what each piece delivered.

Social media ads
Ad 1
Meta · Creative
Ad 2
Meta · Used
Ad 3
Meta · In
Ad 4
Meta · Campaigns
AudienceDrivers and small fleet operators within five miles of Ancoats.
OfferA free health check with every booked service, claimed from the ad.
CadenceNew creative each month, built around whatever was on the ramp that week.
Service · Google Ads

What Google Ads achieved

What went in, what came out, and the searches that made the phone ring.

Google Ads
Ad 1 · SponsoredCar Repairs Ancoats | Independent Garagesapphiregarage.co.uk › car-repairs
Ad 2 · SponsoredMOT & Servicing Manchester | Book Onlinesapphiregarage.co.uk › mot
Ad 3 · SponsoredFleet Servicing | Priority Bayssapphiregarage.co.uk › fleet
Cost per lead

Cost per tracked phone or online booking from search, across the whole account.

What people searchedCalls
garage near me0
mot ancoats0
car servicing manchester0
fleet servicing manchester0
Service · AI integrationAI integration

What the AI integration achieved

The assistant we trained on their business, and what it handles on its own.

23:42
SGSapphire Garage
Message
Website chat · out of hours
Of enquiries arrive out of hours
Handled without a human
Average first reply
Handles itselfAI chat widgetAI call handlingAI-driven CRM
Hands to a personAnything about an existing job or complaintQuotes outside the standard rangeAnything it is not sure about, with a summary
Trained on the garage's service list, bay capacity and pricing bands. Every conversation is logged against the job in the CRM.

We have worked with Goliath across Google, social media, content creation and website development, and we have changed our online presence completely since partnering with the team.

TashaSapphire Garage

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Find usManchester
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