A fixed monthly fee agreed up front, plus whatever you choose to spend on ads. No percentage of spend, no setup fee, no surprise invoices. Ask and we'll quote you in writing before anything starts.

Is there a minimum ad spend?

No fixed minimum. We agree a budget based on what a lead is worth in your trade and area, then adjust it as results come in.

How quickly will I see enquiries?

Ads usually bring the first calls within the first two weeks. Search and website work builds over three to six months. We'll tell you which applies to you before you commit.

How does reporting work?

A plain monthly report: leads by source, cost per lead, total spend and the jobs you've marked as closed. Read it in two minutes.

Who actually runs my ads?

Our own team, not a subcontractor or an algorithm left to run itself. You'll know who's working on your account and can call them directly.

All case studies

Wood flooring retail · Diss, Norfolk, England

Search, Social and CRM for an Online Flooring Retailer

Search, social, SEO and a CRM built to track every enquiry for an online wood flooring retailer.

CRM systems
SEO
Social media ads
Google Ads

ClientSource Wood Floors

SectorWood flooring retail

LocationDiss, Norfolk, England

Working togetherSince 2020

Monthly ad spend£0

Headline result+58% order volume on the same spend

Challenge

An online flooring retailer lives or dies on getting the right product in front of the right search, then keeping every enquiry visible from first click to order.

Approach

Product and range pages written per wood and per finish rather than one catalogue, search and social pointed at those pages, and a CRM that keeps every sample request and quote visible from first click to delivered order.

Result

Result+0%

More orders on the same ad spend, 145 in 2024 against 92 in 2021.

2021 against 2024+0%

More orders on the same spend

Orders a year0 from 0

Revenue£0

Average order value

Service · CRM systems

What the CRM system achieved

The system we set up so no enquiry, quote or booking gets lost.

CRM systems

The scenario

Sample requests and quotes living in an inbox, with no way to tell which turned into an order.

A flooring order takes weeks: a sample goes out, the customer measures up, then a quote follows. None of that was tracked, so nobody could say which enquiries had gone quiet or which ads had produced the orders that landed.

The CRM system we built

One place for every enquirySample requests, quotes and phone calls land in a single tracked pipeline

Samples followed upEvery sample request chased a week later, automatically

Quotes chased without anyone rememberingEach quote followed up on a schedule until it is won or closed

Orders traced to their sourceReporting that ties each order back to the ad or search that produced it

Nothing sits in an inboxEnquiries assigned and timed, so none go quiet unnoticed

Built from the same kit. This client’s modules:Yellow = built · grey = not needed

PipelineBuilt

Sample to delivered order

AutomationsBuilt

9 sequences

Unified inboxBuilt

Calls, email, web and social

Quotes & paymentsBuilt

Sent, tracked, chased, paid

Sample trackingBuilt

Requested, sent, followed up

ReportingBuilt

Source, stage, revenue

ReviewsBuilt

Requested after delivery

MembershipsNot needed

Not needed

Response time

Average time from enquiry to first reply, built and run by us.

Sample requestedDispatch confirmation, then a follow-up seven days later

Quote sent, no replyFollow-up message, then a call task

Order placedConfirmation, delivery window, fitting guidance

Order deliveredReview request and an aftercare reminder

Service · SEOSEO

What SEO achieved

Where they rank now, and the organic traffic that followed.

engineered oak flooring

sourcewoodfloors.co.uk › engineered-oakEngineered Oak Flooring | Free Samples, Trade PricesEngineered oak boards in widths from 150mm to 260mm, brushed, oiled or lacquered, with free samples posted next day…

Position 0 · was 0

Organic sessions, monthly

KeywordPosition beforePosition afterChange

Engineered oak flooring00+0

Herringbone parquet flooring00+0

Wide plank oak boards00+0

Reclaimed wood flooring uk—0new

A page per wood, width and finish rather than one catalogue listing, so each range ranks on the search that describes it.

Service · Google Ads

What Google Ads achieved

What went in, what came out, and the searches that made the phone ring.

Google Ads

Ad 1 · SponsoredEngineered Oak Flooring | Free Samplessourcewoodfloors.co.uk › engineered-oak

Ad 2 · SponsoredHerringbone Parquet | Trade Pricessourcewoodfloors.co.uk › herringbone

Ad 3 · SponsoredSolid Wood Flooring | Norfolk Showroomsourcewoodfloors.co.uk › solid-wood

Cost per order

Cost per tracked order from search and Shopping, across the whole account.

What people searchedOrders

engineered oak flooring0

herringbone parquet0

wide plank oak flooring0

wood flooring norfolk0

Diligent marketers who know their stuff when it comes to paid media. I highly recommend anyone with an online business speaks to the guys at Goliath.

Nick R.Source Wood Floors

Get in touch

Tell us what you need more of

Send a few details and we'll come back within one working day with a straight answer on whether we can help.

Call us0161 521 0015 Email usinfo@goliathmarketing.co.uk

Find usManchester

FAQs

BeforeYou ask.

The questions every owner asks on the first call. If yours isn't here, ring us and ask it.

You aren't. Every plan is rolling monthly and you can cancel with 30 days' notice. The ad accounts, the website and the data stay with you.