Membership Growth for a Private Tennis Club
Search, social and AI-driven enquiry handling for a private tennis, squash and padel club in Manchester.
Challenge
A private members' club fills courts and grows membership through word of mouth and search, not discounting, so the marketing had to earn trust rather than chase clicks.
Approach
Paid social and search aimed at families inside a three-mile radius rather than the whole city, pointed at the trial and holiday club pages rather than a membership price list. AI answers the enquiries that arrive in the evening, when parents actually book.
Result
Capacity on the summer tennis clubs, filled from search and social alone.
Capacity across the summer tennis clubs
Enquiries and membership sign-ups against ad spend, in the club's own reporting.
What Google Ads achieved
What went in, what came out, and the searches that made the phone ring.
Cost per tracked enquiry or booking from search, across the whole account.
What the AI integration achieved
The assistant we trained on their business, and what it handles on its own.
Great team to work with. Louis and Kieron have made huge progress with our summer school attendance, and it has continued across the year as we book out tennis and padel lessons.
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FAQs
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