Search and Social Growth for a Power Tools Retailer
Search, Shopping and social campaigns for a power tools and equipment retailer, backed by SEO on every category.
Challenge
An online power tools retailer competing on price and stock against national chains needs Shopping campaigns and category pages that convert, not just traffic.
Approach
Search and Shopping carrying the volume, category and brand pages written to rank underneath them, and Meta remarketing catching the browsers and abandoned baskets those first two produced.
Result
Return on ad spend across search, Shopping and social, on £30,000 a month.
Return on ad spend
Tracked revenue against spend across Google Ads and Meta, in the client's own reporting.
What SEO achieved
Where they rank now, and the organic traffic that followed.
A page per brand range rather than one templated listing swapped by manufacturer, so each brand ranks on its own.
What Google Ads achieved
What went in, what came out, and the searches that made the phone ring.
Cost per tracked order from search and Shopping, across the whole account.
A marketing effort to increase our online presence, shifting from predominantly commercial partnerships and in-store retail.
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FAQs
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