Full-Service Growth for a Plumbing and Heating Company
Search, social, website, SEO, CRM and AI enquiry handling for a Swindon-based plumbing, heating and air con company.
Challenge
Emergency boiler and heating work is won by whoever answers first, so the business needs to be visible in search, quick to respond, and easy to book.
Approach
A site that puts the emergency number and the booking form above the fold, a page per service and per town across Wiltshire and the Cotswolds, and search and social pointed at those pages. The CRM triages emergencies ahead of quotes, and AI answers the two-in-the-morning boiler calls.
Result
Of air conditioning sold in three months, alongside the boiler and heating work.
In air conditioning sold in three months
Installed order value across the three-month air conditioning season, in the client's own reporting.
What the website achieved
The site we designed and built, and what changed when it went live.
What the CRM system achieved
The system we set up so no enquiry, quote or booking gets lost.
A no-heat callout and an air conditioning quote arrived through the same form and sat in the same inbox. Emergencies waited behind estimates, and the quotes that did go out were never chased.
Average time from enquiry to first reply, built and run by us.
What SEO achieved
Where they rank now, and the organic traffic that followed.
A page per service and per town covered, so an air conditioning search in Swindon does not compete with the same page in Cirencester.
What Google Ads achieved
What went in, what came out, and the searches that made the phone ring.
Cost per tracked phone or form enquiry from search, across the whole account.
What the AI integration achieved
The assistant we trained on their business, and what it handles on its own.
A highlight was when we started advertising air conditioning installs in early summer 2026. In three months I had sold £300,000 and pre-booked my diary through to November.
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FAQs
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