Lead generation
Lead generation agency for service businesses
Enquiries worth calling back, every month
- Google and Facebook ads
- Landing pages built for enquiries
- Call and form tracking
Leads worth having
Cheap form fills that never answer the phone cost more than they save. As a lead generation agency, we build everything around the enquiries you want: the right jobs, in the areas you cover. Ads, landing pages and tracking all work together to bring them in.
How our lead generation works
Ads on Google and Meta
Google Ads catch people searching now. Facebook and Instagram ads reach people who'll need you soon.
Landing pages
Each campaign sends people to a page written for that one job, not your homepage.
Tracking
Calls and forms can be traced to the ad and search behind them, so budget goes where it works.
A report you can check
Every month, a list of the enquiries that came in, where each came from and what it cost.
The people behind your leads
Your campaigns are run in-house by our Manchester team, not split between separate agencies for each channel.
- PPC and social ads manager runs your Google, Facebook and Instagram campaigns.
- Web developer builds the landing pages the ads send people to.
- CRM and automations manager sets up follow-up, if you want every lead chased automatically.
- Account manager sends your monthly report and is the person you speak to.
Many of our clients came through a referral
Good leads show up in a client's diary, which makes them easy to recommend. A lot of our work comes from those recommendations.
"Me and my business partner took the leap from full time work to self employed, and Goliath have been with us every step of the way." Chris, CJL Car Keys
Where we work
Lead generation from Manchester
We're based in Manchester and generate leads for service businesses across the UK.
What's included
Six things between a search and a phone call
The ads
Google Ads for people already looking, and Meta ads for people who aren't yet. Each campaign is built around one service and one area.
A page built for the job
Every ad lands on a page written for that service, in that area, with one thing to do: call or send the form.
A number that shows who called
Each campaign can have its own tracked phone number, forwarded to yours. When it rings, we know which ad and search produced the call.
A form that works on a phone
Most people will find you on a mobile, often outside working hours. The form is short, works with one thumb and lands straight in your inbox.
Follow-up, if you want it
An enquiry nobody answers is money wasted. With our CRM service, every lead can get an automatic reply and a reminder to call back.
A report you can check
Once a month you get a list of every enquiry: where it came from and what it cost. The figures come from your own accounts.
How pricing works
What you pay, and how it's worked out
Every project starts with a free quote, so you know the costs before anything runs.
- 1
Tell us what a job is worth
You tell us what a typical job is worth and roughly how many enquiries turn into work. That tells us what a lead can sensibly cost.
- 2
We send a free quote
You get a monthly management fee for our work and a suggested ad budget. The ad spend goes straight to Google and Meta from your own accounts.
- 3
The campaigns go live
Ads, landing pages and tracking are switched on, and enquiries start coming through.
- 4
You see what it brought in
At the end of each month, you get a list of every enquiry and what it cost, so you can judge the results yourself.
Before we start
What counts as a good lead, agreed up front
Good lead generation starts with knowing what you want more of. So we agree it with you before the first ad goes live, and we report against it.
A good lead
A real person, asking about a service you sell, in an area you cover, through one of the campaign's numbers or forms.
- A phone call from the campaign's number
- A completed form with a working phone number or email
- A call back requested through the landing page
Not a lead
Anything that could never turn into a job is left out of the count, so the numbers you see are ones you can act on.
- Sales calls, recruiters and suppliers
- Spam and forms with no way to reply
- Requests for a service you don't offer, or an area you don't cover
Want to know what a lead could cost you? Ask for a free quote.
Landing pages
The page decides what a lead costs
Much of the cost of a lead is decided after the click. Two businesses can pay the same for a visitor and get very different results. One page turns visitors into calls, and the other turns them away. That's why the landing page is part of the service.
Each page is written for one service in one area. It says what you do, what happens next and where to call, with the number and form where a thumb lands.
Once a page is live, we keep improving it, from the headline to the form, so each lead costs less.
Who it's for
Built for businesses that sell a booked job
It works best where a phone call has a value: a boiler, an MOT, a hearing test, a set of keys cut on the drive. If you know roughly what a customer is worth, we can plan the leads around it.
These are some of the sectors we've worked in. If yours isn't listed, ask us.
- Plumbing and heating
- Garages and MOT centres
- Tuning and remapping
- Cambelt and wet belt specialists
- Hearing clinics
- Aesthetic clinics
- Plant and tool hire
- Tree surgery
- Locksmiths
- Firewood and fuel suppliers
- Vehicle wraps
- Podiatry
Next step
Find out what your leads could cost
Tell us what you sell, where you work and what a job is usually worth. We'll come back with a plan, a free quote and a suggested ad budget.
Get in touch
Tell us about the leads you want
Three things help us quote: what you sell, where you work and what a typical job is worth. The form takes a minute.
A person reads it and replies with a plan and a free quote.
FAQs
Lead generation questions we get asked
Free quote
Want enquiries that are worth the call?
Tell us what a good lead looks like for your business. We'll show you how we'd bring in more of them.