Category leader in four months.
A wet belt failure is a niche, high-value repair, and the specialists who do the work are scattered across the country. We built the platform that checks a driver's risk and routes them straight to a vetted specialist near them.
Challenge
No single place existed where a driver could check their wet belt risk and get routed to a vetted specialist near them, and no system for proving which specialist a lead was worth sending to. It had to be built as its own platform from nothing.
Approach
National reach with a genuinely local handoff on every enquiry: individually indexable location and vehicle-make pages, a reg-and-postcode risk checker, masked call tracking, and a territory model built on postcode districts.
Result
The highest performing lead generation app in the industry within four months of launching, with every enquiry tracked back to its source and priced.
From nothing to the highest performing lead generation app in the category.
To category leader
Time from launch to the highest performing lead generation app in the industry.
What the website achieved
The platform we designed and built, and what changed when it went live.
What the app does
The specialist-facing app we designed, built and shipped.
Built for the workshop, not the desk
What the CRM system achieved
The system behind every enquiry, from first click to the specialist who takes the job.
Specialists scattered nationwide, no way to prove a lead's worth.
Enquiries arrived with nothing attached: no source, no call recording, no price. Nobody could say which specialist a lead should go to, or what it was worth when it got there.
Average time from enquiry to first reply, built and run by us.
What SEO achieved
Where the platform ranks now, and the organic traffic that followed.
Individually indexable location and vehicle-make pages, rather than one templated page swapped by town.
What Google Ads achieved
What went in, what came out, and the searches that made the phone ring.
Cost per tracked phone or form lead, across every campaign we run.
What the AI integration achieved
The assistant we trained on the wet belt FAQ set, and what it handles on its own.
Mr Wet Belt is a project we developed internally at Goliath to test our skills and change how marketing was being done for an industry sector. We are now the UK's largest service business for wet belt installations.
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FAQs
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