Google Ads · PPC · Birmingham
Birmingham PPC and Google Ads agency
Paid search that pays its way
- Search campaigns
- Google Shopping
- Tracked enquiries
Know what every Birmingham enquiry costs
Plenty of businesses run Google Ads without knowing which ads bring in work. As your PPC agency in Birmingham, we set up tracking first. Then we move money towards what works and away from what doesn't.
The auction rewards the better ad
When a Birmingham customer searches, several businesses compete for the ad spaces. Google decides the order.
It looks at your bid, but also at how relevant your ad and landing page are. Your account shows that relevance as a Quality Score out of ten.
Better relevance can put you above a competitor who bids more, and you pay less for each click.
So instead of raising bids, we improve the ads and pages first.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
How we manage Birmingham Google Ads
Tracking first
Calls and forms can be traced back to the ad behind them, so you know what's working.
Areas that matter
Ads shown in the parts of Birmingham and the West Midlands where you take work.
Google Shopping
Products set up in Google Merchant Centre, so they show with a photo and a price.
Monthly reports
Spend, enquiries and the cost of each, in plain English.
One team for your Birmingham ads and landing pages
Our PPC and social ads manager runs your Birmingham campaigns day to day. When an ad needs a better page, our web developer builds a Birmingham landing page for it. We work with Birmingham businesses from Manchester, by phone and video call.
FAQs
Google Ads questions from Birmingham businesses
Free Google Ads audit
Want to know which ads bring in work?
Tell us what you sell and what ads you're running. We'll show you where your budget is going.