Google Ads · PPC · Bolton
Bolton PPC and Google Ads agency
Pay only for searches that lead to work
- Search campaigns
- Keywords checked every month
- Wasted searches blocked
More of the right searches, fewer of the wrong ones
A lot of PPC money goes on searches that were never going to become a job. Someone wants a DIY guide, a price for a service you don't offer, or work in a town you don't cover. We set up your Bolton campaigns to catch the searches that bring in work and block the ones that don't.
Why a better ad can cost you less
Google doesn't just sell the top spot to whoever bids highest. It also scores how well your ad and your landing page match what the person searched for.
A high score can put you above a competitor who bids more. A £4.00 bid with a strong ad and page can beat a £6.00 bid with weak ones, and pay less per click.
For a Bolton business, that means clear ads for each service, leading to pages about that service in Bolton. It's slower to set up than one broad campaign, and it pays for itself in cheaper clicks.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
How we keep your Bolton budget working
Choosing the searches
We start with the services you want more of and the searches people use to find them. That covers Bolton and nearby towns like Horwich and Farnworth.
Blocking the waste
Each month we check what people typed before clicking your ads, and block the searches that cost money without bringing work.
One ad per service
Each service gets its own ads and its own landing page, so what people see matches what they searched for.
Reports you can check
Your monthly report shows what you spent, the calls and forms that came in, and what each enquiry cost.
No per-lead fees on your Bolton ads
You pay us a monthly management fee for your Bolton campaigns. Every penny of your Bolton ad spend goes straight to Google. We run Bolton campaigns from our Manchester office.
FAQs
Google Ads questions from Bolton businesses
Free Google Ads audit
Want to know how much of your ad spend is wasted?
If you already run Google Ads, we'll look through your account and show you where the money goes. If you don't, we'll tell you how we'd set it up.