Google Ads · PPC · Bradford
PPC agency in Bradford
Google Ads that speak to Bradford customers
- Local ad copy
- Area targeting
- Call tracking
Ads that name the place
An ad that mentions Shipley or Keighley tells the searcher you work there. For PPC in Bradford, we write ads that name the places you cover.
Local words make a more relevant ad
Google rewards ads that closely match what was searched.
When someone searches with a place in it, an ad naming that place is a closer match.
Closer matches tend to get more clicks and better ad quality.
Both help your position, and both can lower what you pay.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our Bradford PPC agency does
Local headlines
Headlines that name Bradford, Shipley, Keighley, Bingley and Ilkley.
Matching pages
Each ad sends people to a page about their area.
Blocked searches
Clicks that won't lead to work, stopped.
Monthly report
What you spent and what came in.
No per-lead fees on your Bradford ads
You pay us a monthly management fee for your Bradford campaigns. Every penny of your Bradford ad spend goes straight to Google. We work with Bradford businesses from Manchester, by phone and video call.
FAQs
Bradford PPC questions
Free Google Ads audit
Do your ads mention where you work?
Send us your Bradford account. We'll show you how local wording could lift your results.