Google Ads · PPC · Brighton
PPC agency in Brighton
Google Ads for Brighton and Hove
- Headline testing
- Area targeting
- Call tracking
Let the searchers pick the best headline
Google mixes and matches the headlines you give it. For PPC services in Brighton, we feed it strong options, then keep the ones people respond to.
How mixed headlines help you win
Search ads today are built from a set of headlines and descriptions.
Google picks the combination it thinks fits each search best.
A better fit raises your ad's quality, which helps it rank in the auction.
We write headlines for each service and area, then replace any that rarely get shown.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our Brighton PPC services include
Headline sets
Written for each service, not reused across the account.
Area targeting
Ads aimed at people in Hove, Shoreham, Portslade, Lewes and Peacehaven.
Monthly checks
Weak headlines swapped out, wasted searches blocked.
Plain reporting
Spend, enquiries and what each one cost.
A free check of your Brighton ads first
Before you commit, your free Google Ads audit looks at your Brighton campaigns. It shows where Brighton budget is being wasted and what we'd change. We work with Brighton businesses from Manchester, by phone and video call.
FAQs
Brighton PPC questions
Free Google Ads audit
Are your Brighton headlines pulling their weight?
Send us your account. Your free audit shows which ads are working and which aren't.