Google Ads · PPC · Cambridge
PPC agency in Cambridge
Google Ads people want to click
- Ad writing
- Area targeting
- Monthly reports
Ads written for the person searching
Your ad has a few seconds to stand out from the others. For PPC management in Cambridge, we write ads that answer the search and give a reason to call.
Clicks feed your score
Google estimates how likely people are to click your ad. It's one part of your Quality Score.
An ad that matches the search and stands out tends to score higher.
Higher scores help you rank above competitors without paying more.
So we test new headlines every month and keep the ones that get clicked.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our Cambridge PPC management includes
Ad copy
Headlines that match the search and say why you.
Area targeting
Ads aimed at people in Histon, Cambourne, Cherry Hinton, Trumpington and Ely.
Monthly tests
New headlines tried, weak ones dropped.
Reporting
Clicks, calls and forms, with the cost of each.
One team for your Cambridge ads and landing pages
Our PPC and social ads manager runs your Cambridge campaigns day to day. When an ad needs a better page, our web developer builds a Cambridge landing page for it. We work with Cambridge businesses from Manchester, by phone and video call.
FAQs
Questions about PPC in Cambridge
Free Google Ads audit
Are your Cambridge ads getting clicked?
Send us your current ads. We'll show you how they compare and what we'd test first.