Google Ads · PPC · Chester
PPC agency in Chester
Google Ads for Chester and over the border
- Area targeting
- Search campaigns
- Call tracking
Cheshire on one side, Wales on the other
Many Chester businesses work in Deeside and Wrexham as well as Cheshire. For PPC advertising in Chester, we target both sides of the border if you cover them.
Drawing your area on the map
You only enter auctions for searches made inside your target area.
Google lets us set that area by town, postcode or a radius on a map.
A simple radius around Chester can take in places you don't cover, or miss ones you do.
So we build your area from the towns you name, and check where clicks come from each month.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our Chester PPC agency does
Area set-up
Ads aimed at people in Chester, Ellesmere Port, Northwich, Deeside and Wrexham.
Keyword choice
Searches that turn into jobs, with time-wasters blocked.
Ad testing
New ads tried against old ones every month.
Monthly report
Where the clicks came from and what they brought in.
A Cheshire client we work with
SGR Automotive is a mobile remapping firm covering Cheshire, Lancashire and Greater Manchester. We built their website, and we look after their Google Ads too.
FAQs
Chester PPC questions
Free Google Ads audit
Are your Chester ads showing in the right places?
Send us your account and the towns you cover. We'll check your targeting for free.