Google Ads · PPC · Derby
PPC agency in Derby
Google Ads that learn from real enquiries
- Conversion tracking
- Smart bidding
- Monthly reports
Automated bidding needs good data
Google can set your bids for you, but only as well as the data it's given. For PPC in Derby, we start by making sure calls and forms can be tracked properly.
Letting Google bid for you, safely
With automated bidding, Google sets a fresh bid for each auction.
It bases that bid on what has turned into an enquiry before.
If tracking is missing or counts the wrong things, it bids for the wrong people.
So we set up tracking first, then let automated bidding take over once there's enough data.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our Derby PPC services include
Tracking set-up
Calls and forms can be tracked as conversions.
Bid strategy
Manual or automated, chosen to suit your data.
Area targeting
Ads aimed at people in Belper, Ilkeston, Long Eaton, Ripley and Mickleover.
Monthly report
What you spent and what came back.
No per-lead fees on your Derby ads
You pay us a monthly management fee for your Derby campaigns. Every penny of your Derby ad spend goes straight to Google. We work with Derby businesses from Manchester, by phone and video call.
FAQs
PPC questions from Derby businesses
Free Google Ads audit
Is Google bidding on the right data?
Send us access to your Derby account. The free audit checks your tracking and your bidding.