Google Ads · PPC · Exeter
PPC agency in Exeter
Google Ads for Exeter and wider Devon
- Area targeting
- Search campaigns
- Monthly reports
Smaller towns, fewer searches
Exeter and the towns around it get fewer searches than a big city. For PPC agency in Exeter, we make sure each one counts, and widens your area if you need more.
When there aren't many auctions to enter
In quieter areas, fewer people search for each service each day.
Fewer auctions can mean a small budget goes unspent.
We can add nearby towns or more of your services to reach more people.
We still keep out the searches that won't turn into work.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our Exeter PPC agency does
Wider targeting
Ads aimed at people in Exmouth, Crediton, Topsham, Dawlish and Newton Abbot.
Service coverage
Every service you want to sell, set up properly.
Blocked searches
Jobs, DIY and other dead ends kept out.
Reporting
Spend and enquiries in a short monthly report.
A free check of your Exeter ads first
Before you commit, your free Google Ads audit looks at your Exeter campaigns. It shows where Exeter budget is being wasted and what we'd change. We work with Exeter businesses from Manchester, by phone and video call.
FAQs
Exeter PPC questions
Free Google Ads audit
Is your Exeter budget going unspent?
Send us your account and the Devon towns you serve. We'll show you where more work could come from.