Google Ads · PPC · Hampshire
PPC agency in Hampshire
Google Ads across the Hampshire towns you cover
- Town targeting
- Negative keywords
- Monthly reports
From the coast to the north of the county
Hampshire runs from Portsmouth and Southampton up to Basingstoke and Andover. As your PPC agency in Hampshire, we set up each area you cover separately.
Staying out of auctions you can't win from
Your keywords can enter you into searches for jobs, prices for DIY kits, or free guides.
You might win those auctions, but the clicks rarely turn into work.
Negative keywords tell Google which searches to leave you out of.
We build that list at the start and add to it every month.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our Hampshire PPC management covers
Town targeting
Ads aimed at people in Winchester, Basingstoke, Andover, Fareham and Eastleigh.
Negative keywords
A growing list of searches you don't pay for.
Landing pages
Built for the ads where your site falls short.
Reporting
Each town's spend and enquiries side by side.
Proof from Portsmouth
Our Hampshire client Changes Clinic is a CQC-registered aesthetics clinic. They broke their laser hair revenue record in their first month with us. We work with Hampshire businesses from Manchester, by phone and video call.
FAQs
Hampshire PPC questions
Free Google Ads audit
Paying for Hampshire clicks that go nowhere?
Send us your account. We'll list the searches you should stop paying for.