Google Ads · PPC · Hertfordshire
PPC agency in Hertfordshire
Google Ads for Herts service businesses
- Mobile-first ads
- Call buttons
- Town targeting
Urgent searches often happen on a phone
When a boiler breaks or a key snaps, people reach for their phone. For PPC agency in Hertfordshire, we set your ads up so they can call you in one tap.
Phones and computers are different auctions
Google knows which device each search comes from.
We can bid more for phone searches if that's where your calls come from.
Call buttons on your ad also count towards its rank.
Where computer searches rarely lead to work, we can lower bids there.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our Hertfordshire PPC management covers
Device bids
More budget where your calls come from.
Call buttons
Your number on the ad, tappable on a phone.
Town targeting
Ads aimed at people in Watford, St Albans, Stevenage, Hemel Hempstead and Hertford.
Call tracking
Calls from the ads can be tracked and reported.
Your Hertfordshire ad account stays yours
Your Google Ads account stays in your name, so you can check your Hertfordshire campaigns at any time. If you ever leave, the Hertfordshire account and its history stay with you. We work with Hertfordshire businesses from Manchester, by phone and video call.
FAQs
Hertfordshire PPC questions
Free Google Ads audit
Are your Herts ads built for phones?
Send us your account. The free audit shows how your ads perform on each device.