Google Ads · PPC · Hull
PPC agency in Hull
Google Ads for Hull and East Yorkshire
- Search campaigns
- Area targeting
- Monthly reports
The top spot isn't always worth it
Being first on Google feels good, but it can cost far more per call. For PPC in Hull, we aim for the position that brings work at a fair price.
Position is a result, not a goal
Your ad's position comes from the auction, based on your bid and your ad's quality.
Pushing for first place can mean paying a lot more for each click.
Second or third place can still get seen and called.
We track what each position brings in, then bid for the one that pays back best.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our Hull PPC agency does
East Riding targeting
Ads aimed at people in Beverley, Cottingham, Hessle, Hedon and Withernsea.
Value-led bidding
Bids set by what positions bring in.
Ad testing
Ads tried against each other each month.
Reporting
Spend, enquiries and the cost of each.
One team for your Hull ads and landing pages
Our PPC and social ads manager runs your Hull campaigns day to day. When an ad needs a better page, our web developer builds a Hull landing page for it. We work with Hull businesses from Manchester, by phone and video call.
FAQs
Hull PPC questions
Free Google Ads audit
Paying too much to be first in Hull?
Send us your account. We'll show you what each position is costing and bringing in.