Google Ads · PPC · Leicester
PPC agency in Leicester
Google Ads with costs you can follow
- Search campaigns
- Clear costs
- Call tracking
There's no fixed price for a click
Many Leicester businesses ask what a click costs. As a PPC company in Leicester, our answer is that the auction decides, and we work to bring that cost down.
Why click prices change
Clicks aren't sold at a set rate. Their price comes out of an auction each time someone searches.
It depends on how many businesses are bidding, what they bid and how good their ads are.
Prices can rise in busy months and fall when competitors pull back.
We watch these changes and move budget towards the searches that give you the best value.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our Leicester PPC management covers
Leicestershire targeting
Ads aimed at people in Loughborough, Hinckley, Oadby, Wigston and Market Harborough.
Budget moves
Money shifted to the searches that pay back best.
Ad testing
Headlines and offers tried against each other.
A plain report
Spend, enquiries and cost per enquiry.
No per-lead fees on your Leicester ads
You pay us a monthly management fee for your Leicester campaigns. Every penny of your Leicester ad spend goes straight to Google. We work with Leicester businesses from Manchester, by phone and video call.
FAQs
Leicester PPC questions
Free Google Ads audit
Want to know what Leicester clicks cost you?
Tell us your trade and the towns you cover. We'll come back with a free audit and a starting plan.