Google Ads · PPC · Liverpool
PPC agency in Liverpool
Google Ads for Liverpool and the Wirral
- Ad scheduling
- Area targeting
- Call tracking
Ads that run when you can answer
There's little point paying for a call at 2am if nobody picks up. For PPC management in Liverpool, we time your ads to the hours you can take the work.
Time and device change the auction
Google looks at more than your bid. It also weighs the context of each search.
That includes the time of day, the device and where the person is.
We can raise bids when calls are most likely, and lower them when they aren't.
The Wirral and the Liverpool side of the river can also be set up separately.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our Liverpool PPC company does
Ad scheduling
Ads shown when you're open, or when you want calls.
Merseyside targeting
Ads aimed at people in Bootle, Crosby, Huyton, St Helens, Birkenhead and Wallasey.
Mobile bids
More weight on phones if that's where your calls come from.
Plain reporting
What you spent and what you got back.
A free check of your Liverpool ads first
Before you commit, your free Google Ads audit looks at your Liverpool campaigns. It shows where Liverpool budget is being wasted and what we'd change. We work with Liverpool businesses from Manchester, by phone and video call.
FAQs
Liverpool PPC questions
Free Google Ads audit
Paying for Liverpool calls you can't answer?
Send us your account or tell us your opening hours. We'll show you when your ads should run.