Google Ads · PPC · London
London PPC and Google Ads agency
Pay only for the boroughs you cover
- Borough and postcode targeting
- Call and form tracking
- Your account, your name
London clicks cost more, so waste costs more
For many services, a click in London costs more than the same click elsewhere, because more businesses bid on it. That makes wasted spend expensive. Our job as your London PPC agency is to keep your ads to the searches and areas that bring in work.
Winning London auctions without the biggest bid
In a busy auction, it's tempting to keep raising your bid. There's a cheaper way to the top.
Google rates how useful your ad and landing page are to the person searching, and that rating counts alongside your bid. Your account sums it up as a Quality Score.
A strong ad and a page that matches the search can beat a bigger bid, and you pay less for the click.
In London, where clicks cost more, that saving adds up quickly. It's where we put most of our effort.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our London PPC management covers
Targeting by borough and postcode
Your ads are aimed at the parts of London you serve, so you pay for far fewer clicks from people you can't reach.
Searches worth paying for
We choose the searches likely to become calls, and block the ones that aren't, like jobs and free advice.
Landing pages that match
Each ad sends people to a page about that exact service, which helps your Quality Score and your enquiry rate.
Tracking and a monthly report
Calls and forms can be traced to the ad behind them. Your report shows what you spent and what came in.
A free check of your London ads first
Before you commit, your free Google Ads audit looks at your London campaigns. It shows where London budget is being wasted and what we'd change. We work with London businesses from Manchester, by phone and video call.
FAQs
Google Ads questions from London businesses
Free Google Ads audit
Paying for London clicks that don't call?
Tell us about your business and the ads you run now. We'll show you where the money is going and what we'd change.