Google Ads · PPC · Manchester
Manchester PPC and Google Ads agency
Google Ads with every pound accounted for
- Search campaigns
- Google Shopping
- Call and form tracking
Ads that only show for searches worth paying for
Plenty of Manchester businesses spend money on PPC ads and can't say what they got back. We set up your campaigns to show for people who are likely to call. Then we track your calls and forms, and move money away from anything that isn't bringing them in.
Why the biggest bid doesn't always win
Most people assume the business that pays the most gets the top ad. Google doesn't work like that.
Google rates how useful every ad and landing page is to the person searching. It combines that rating with your bid to decide who shows first. Your account sums it up as a Quality Score out of ten. A strong ad and a good landing page can beat a bigger bid.
So a competitor bidding £6.00 can lose to you bidding £4.00, if your ad and page score higher. You get the top spot and pay less for each click.
That's where most of our work goes. We improve your ads and landing pages so you win the searches you want without paying over the odds.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What we do in your Google Ads account
Campaign setup
We pick the searches worth paying for in Manchester and the areas you cover. We also block the ones that waste money, like people looking for jobs or free advice.
Google Shopping
If you sell products, we set them up in Google Merchant Centre and run Shopping ads. They then show on Google with a photo and a price.
Ongoing management
We keep working on the account after launch. We test new ads, adjust bids and cut wasted spend, so results keep improving instead of stalling.
Tracking and reports
We set up tracking so calls and forms can be traced to the ad that produced them. Your monthly report shows what you spent, what came in and what each enquiry cost.
Your Manchester ad account stays yours
Your Google Ads account stays in your name, so you can check your Manchester campaigns at any time. If you ever leave, the Manchester account and its history stay with you. Your campaigns are run here in Manchester.
FAQs
Google Ads questions from Manchester businesses
Free Google Ads audit
Want to know where your ad spend is going?
Tell us about your business and any ads you run now. We'll come back with what we'd change and a free quote to manage it.