Google Ads · PPC · Milton Keynes
PPC agency in Milton Keynes
Google Ads that get Milton Keynes calls
- Call buttons
- Area targeting
- Monthly reports
More than a headline and a link
An ad can carry your phone number, extra links and your reviews. For PPC management in Milton Keynes, we set all of these up, because they help you win the auction.
Extras that lift your ad's position
Google ranks ads using your bid, the quality of your ad and a few other signals.
One of those signals is the extras on your ad, such as call buttons and sitelinks. Google calls them assets.
Ads with useful assets can rank higher for the same bid.
They also take up more space on a phone screen, which leaves less room for competitors.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our Milton Keynes PPC services include
Ad assets
Call buttons, sitelinks, locations and short selling points.
Area targeting
Ads aimed at people in Bletchley, Wolverton, Newport Pagnell, Olney and Stony Stratford.
Wasted spend cut
Searches that never turn into work, blocked each month.
Clear figures
What came in and what each enquiry cost.
Your Milton Keynes ad account stays yours
Your Google Ads account stays in your name, so you can check your Milton Keynes campaigns at any time. If you ever leave, the Milton Keynes account and its history stay with you. We work with Milton Keynes businesses from Manchester, by phone and video call.
FAQs
Milton Keynes PPC questions
Free Google Ads audit
Are your Milton Keynes ads using every extra?
Send your account details, or tell us what you want to advertise. We'll show you what's missing.