Google Ads · PPC · Newcastle
PPC agency in Newcastle
Google Ads for Tyneside service businesses
- Search campaigns
- Quality Score work
- Call tracking
Better ads, cheaper clicks
Google gives every keyword a score out of ten. As PPC specialists for Newcastle businesses, we work on that score first, before reaching for a bigger bid.
The three parts of Quality Score
Google scores each keyword from one to ten. Higher scores usually mean better positions for less money.
The first part is how likely people are to click your ad.
The second is how closely the ad matches the search. The third is how useful your landing page is once they arrive.
We work on all three, so your ads compete on quality as well as price.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our Newcastle PPC management covers
Tyneside targeting
Ads aimed at people in Gateshead, Gosforth, Jesmond, Whitley Bay and Tynemouth.
Tighter ad groups
Small groups of keywords, each with its own ad.
Landing pages
Pages that answer the search, which we can build.
Monthly report
Spend, calls and forms, with the cost of each.
One team for your Newcastle ads and landing pages
Our PPC and social ads manager runs your Newcastle campaigns day to day. When an ad needs a better page, our web developer builds a Newcastle landing page for it. We work with Newcastle businesses from Manchester, by phone and video call.
FAQs
Questions from Newcastle businesses
Free Google Ads audit
What are your Newcastle Quality Scores?
Send us access to your account and we'll check. The free audit shows which keywords are costing you too much.