Google Ads · PPC · Norwich
PPC agency in Norwich
Google Ads and landing pages that convert
- Search campaigns
- Landing pages
- Call tracking
The click is only half the job
A good ad still fails if the page behind it is slow or vague. For PPC in Norwich, we pair each campaign with a page that makes calling easy.
Your landing page is part of your score
Google checks the page your ad sends people to.
It looks at whether the page is relevant, easy to use and quick to load, especially on a phone.
That feeds into your Quality Score, which affects both your position and your price.
A better page can lower your cost per click and raise the number who call.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our Norwich PPC management includes
Landing pages
One clear page per service, built for the ads.
Norfolk targeting
Wymondham, Dereham, Aylsham, Wroxham, or the whole county.
Ongoing testing
Ads and pages tested against each other.
Monthly report
Calls, forms and the cost of each.
No per-lead fees on your Norwich ads
You pay us a monthly management fee for your Norwich campaigns. Every penny of your Norwich ad spend goes straight to Google. We work with Norwich businesses from Manchester, by phone and video call.
FAQs
Questions about PPC in Norwich
Free Google Ads audit
Are your Norwich clicks turning into calls?
Send us your ads and the pages they link to. The free audit shows where people drop off.