Google Ads · PPC · Nottingham
Nottingham PPC and Google Ads agency
More calls, less wasted ad spend
- Search campaigns
- Suburb targeting
- Call tracking
Ads for the searches that turn into jobs
Not every search is worth paying for. As your PPC agency in Nottingham, we pick the searches most likely to become calls. We block the rest and show your ads only where you work.
How Google chooses whose ad to show
Behind every search is an auction. Google doesn't just sell the top spot to the highest bidder.
It rates each ad and landing page on how well they match the search. Your account sums that rating up as a Quality Score.
A well-matched ad and page can beat a bigger bid, and cost less per click.
Better ads and pages are how we get you more for the same spend.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our Nottingham PPC management includes
Suburb targeting
West Bridgford, Beeston, Arnold, Carlton. Ads shown where you want work.
Negative keywords
Searches for jobs, free advice and DIY blocked, so they don't eat your budget.
Landing pages that match
Each ad leads to a page about that service, which helps both your score and your enquiries.
Tracking and reports
Calls and forms traced to their ad, and a report each month.
Your Nottingham ad account stays yours
Your Google Ads account stays in your name, so you can check your Nottingham campaigns at any time. If you ever leave, the Nottingham account and its history stay with you. We work with Nottingham businesses from Manchester, by phone and video call.
FAQs
Google Ads questions from Nottingham businesses
Free Google Ads audit
Paying for clicks that never call?
Tell us about your business and your current ads. We'll show you where the waste is.