Google Ads · PPC · Oldham
Oldham PPC and Google Ads agency
Make your ad budget go further
- Search campaigns
- Ads shown when you can answer
- Targeted to the areas you cover
You don't need a big budget, just a careful one
Plenty of Oldham businesses run PPC ads on a modest budget. That's fine, as long as none of it is wasted. We show your ads when you can take the call, in the areas you cover, for the services you most want. Then we report on what came in.
How a smaller budget can still take the top spot
Bid size isn't the only thing that decides who appears first on Google. Relevance counts too: how well the ad and the landing page match the search.
So a business bidding £4.00 can come first, ahead of one bidding £6.00, and pay less for each click. The difference is a better ad and a better page.
For a business on a tight budget, that's the part worth getting right. Cheaper clicks mean more of them for the same money.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
Getting more from your Google Ads budget
Ads when you can answer
If you can't pick up in the evening, there's little point paying for evening clicks. We can show your ads during the hours you can take calls.
The right areas
Oldham town, Chadderton, Royton, Shaw or Saddleworth. We show your ads in the places you work and nowhere else.
Your best services first
We put the budget behind the jobs you most want, rather than spreading it across everything you do.
What it cost and what came in
Each month you see the spend, the calls and forms that came in, and the cost of each enquiry.
A free check of your Oldham ads first
Before you commit, your free Google Ads audit looks at your Oldham campaigns. It shows where Oldham budget is being wasted and what we'd change. We run Oldham campaigns from our Manchester office.
FAQs
Google Ads questions from Oldham businesses
Free Google Ads audit
Want your Oldham ad budget to go further?
Tell us what you spend now, or what you'd like to spend. We'll show you how we'd use it.