Google Ads · PPC · Oxford
PPC agency in Oxford
Google Ads for Oxford and Oxfordshire
- Brand protection
- Search campaigns
- Monthly reports
Competitors can bid on your name
When someone searches for your business by name, a rival's ad can appear above you. For PPC management in Oxford, we can keep you at the top for your own name.
Your name is in the auction too
Searches for your business name go to auction like any other search.
Other businesses can bid on them, as long as their ads follow Google's rules.
Your own ad is usually the most relevant, so it tends to win cheaply.
A small brand campaign keeps you on top, while the rest of the budget chases new customers.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our Oxford PPC management covers
Brand campaign
Your name kept at the top for little cost.
Service campaigns
Ads for the jobs you want more of.
Oxfordshire targeting
Ads aimed at people in Abingdon, Kidlington, Witney, Bicester and Didcot.
Reporting
Brand and new-customer results shown separately.
Oxfordshire clients since 2019
We've worked with AK Performance Tuning and Hartland Podiatry Clinic in Wantage since 2019. Their case studies show what steady marketing has done for both. We work with Oxford businesses from Manchester, by phone and video call.
FAQs
Oxford PPC questions
Free Google Ads audit
Who shows up when Oxford searches your name?
Send us your business name and account details. We'll check who's bidding on it, free.