Google Ads · PPC · Portsmouth
PPC agency in Portsmouth
Google Ads for Portsmouth businesses and clinics
- Policy-safe ads
- Area targeting
- Monthly reports
Ads that stay within the rules
Some services, like healthcare and aesthetics, have tighter rules on Google. As your PPC agency in Portsmouth, we write ads that stay approved and keep running.
An ad has to be approved to compete
Before an ad can enter any auction, Google reviews it against its policies.
Ads that break a rule are limited or stopped, even with a high bid.
Health, finance and some other services face stricter checks.
We write and check ads with those rules in mind, so they keep competing.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our Portsmouth PPC agency does
Policy checks
Ads and pages written to pass review.
Area targeting
Ads aimed at people in Southsea, Cosham, Fareham, Havant and Waterlooville.
Disapproval fixes
Rejected ads spotted and fixed quickly.
Reporting
Spend, enquiries and cost per enquiry each month.
A Portsmouth clinic we work with
Changes Clinic is a CQC-registered aesthetics clinic in Portsmouth and a client since 2019. Their record laser hair revenue month came in their first month with us. We work with Portsmouth businesses from Manchester, by phone and video call.
FAQs
Portsmouth PPC questions
Free Google Ads audit
Are your Portsmouth ads stuck in review?
Send us your account. We'll check for disapprovals and limited ads for free.