Google Ads · PPC · Preston
PPC agency in Preston
Google Ads for your most valuable jobs
- Service campaigns
- Area targeting
- Monthly reports
Not every job is worth the same
Some services bring in far more than others. For PPC in Preston, we put more budget behind the jobs you most want.
Bidding by what a job is worth
Separate campaigns let each service enter its own auctions with its own budget.
High-value services can bid harder, because one job pays back more.
Smaller jobs can still run, with lower bids and a smaller budget.
The result is more of the work you want, for the same overall spend.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our Preston PPC agency does
Service campaigns
One per main service, each with its own budget.
Area targeting
Ads aimed at people in Preston, Chorley, Leyland, Penwortham and Longridge.
Ad testing
Ads tried against each other every month.
Reporting
Results by service, so you see what pays.
Running ads for a Lancashire firm
We look after the Google Ads and website for SGR Automotive, a mobile remapping firm covering Lancashire, Cheshire and Greater Manchester.
FAQs
Preston PPC questions
Free Google Ads audit
Is your Preston budget behind the right jobs?
Tell us your services and which ones matter most. We'll show you how we'd split the budget.