Google Ads · PPC · Sheffield
PPC agency in Sheffield
Google Ads without the wasted clicks
- Negative keywords
- Area targeting
- Monthly reports
Choosing which auctions to enter
Your keywords decide which searches you compete for. As your PPC agency in Sheffield, we keep you out of the ones that never lead to work.
Every matching search is an auction
Each time a search matches one of your keywords, you're entered into an auction for it.
Loose keywords can match searches you'd never want, like jobs, training or DIY guides.
Each click from those still costs money. So we read the real searches every month.
Anything that won't bring work is added as a negative keyword and blocked.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our Sheffield PPC management covers
Search term reviews
The real searches behind your clicks, checked monthly.
Negative keywords
Jobs, courses, DIY and other dead ends blocked.
South Yorkshire targeting
Rotherham, Dronfield, Stocksbridge, Hillsborough, or the whole city.
Reporting
Spend and enquiries, with the cost of each.
A free check of your Sheffield ads first
Before you commit, your free Google Ads audit looks at your Sheffield campaigns. It shows where Sheffield budget is being wasted and what we'd change. We work with Sheffield businesses from Manchester, by phone and video call.
FAQs
PPC questions from Sheffield businesses
Free Google Ads audit
How many Sheffield clicks are going to waste?
Let us look at your search terms. The free audit lists the ones costing money for nothing.